Did you know that Noah Kagan has only used giveaways as his primary tactic to build a huge list of over 1 million subscribers?
Giveaways work like a charm. Always.
If done right, giveaways can send you
- More traffic
- More subscribers
- More brand awareness and
- More sales
- Why run giveaways to grow your blog?
- Few incredible tools you can use to run giveaways and
- Finding opportunities to run giveaways on your blog
5 reasons to run giveaways to grow your blog
Let me tell you one thing quickly. I have recently launched a HUGE SEMrush giveaway (worth over $2500) on my blog BloggersPassion. SEMrush is a great SEO tool that can help you crush your competitors in search engines. Make no mistake, it’s not a cheap tool. It’s really expensive and usually costs around $800 per year for their SEMrush pro account.By giving away 3 such expensive accounts, I’m gaining a lot of traction and attention for my blog. Usually here are the 5 reasons EVERYONE should run giveaways on their blogs.
- Giveaways can help you quickly grow your blog (in terms of traffic, subscribers and sales)
- Giveaways increase your blog’s popularity
- They can help you get more social authority (you can increase your Facebook likes, twitter followers etc)
- New audience will find your site so you can turn them into buyers (with your blog’s products or services)
- Giveaways can help you get more backlinks (you can simply ask people to write about your blog and link to it!)
2 incredible tools to run giveaways effortlessly
#1. Rofflecopter: This should be your first priority as it’s free and easy to run giveaways for any kind of website or blog. I personally use this one to run my giveaways and I absolutely love it.You can collect emails, increase your Facebook and twitter fans and you can also do the following things with it.
- You can ask people to like your posts
- You can ask people to tweet your stuff
- You can ask to share it on other social media sites
- You can also add random entries like writing a blog post about your giveaway etc
Just create a free account at Rofflecopter, create a giveaway, add your own rules and you will get a html code. Simply paste it on wherever you want to show it as a widget on your blog. That’s it.
#2. Kingsumo: If you are blogging for a while, you might have already came across SumoMe tools (it’s used by millions of sites worldwide). Kingsumo is one of their tools to easily run and manage giveaways.
The only downside of it costs you around $200 (one time payment though) but you can do all the crazy stuff like;
- You can run unlimited giveaways
- You can easily collect emails
- You will get customer support
- Run a giveaway daily, weekly, or even monthly
- You can A/B test everything
- You can give away anything under the sun (pdf, video, phone, camera, anything!)
But if you are a beginner or someone who doesn’t want to spend any money on the tools to run giveaways, Rafflecopter should be your choice.
How to conduct giveaways to grow your site quickly?
Now, the most important question: how can you find opportunities to conduct giveaways.
There are basically 2 simple ways to run giveaways.
- Finding product sponsors to promote your giveaway (so you don’t have to spend a penny)
- Investing your own money
#1. Finding sponsors for your giveaways: This is the best way to conduct giveaways to grow your blog. After all, you are not spending even a penny to run your giveaways. All you need is to find the right sponsors and getting them to say yes to sponsor their products to run giveaways on your blogs.
Simply analyze the giveaways that are done by your competitors. Find out what kind of products they are promoting and contact those product developers asking whether they are interested in doing the same on your sites.
Most will be gladly do so if your blog is performing well. And if your blog has decent readership, many people will actually email you every single month offering you promotional codes or giveaway opportunities. Simply use them according to your blogging needs and you are good to go.
#2. Running giveaways with your own money: If you are just starting out or if you have a new blog, it’s really difficult to find sponsors to run giveaways on your blog. But you can easily find so many web hosting companies offering you their free hosting services. But most of those services provide awful features.
So make sure you are not giving away cheap or useless products even if you are just starting out. Provide huge value with your giveaways and try to find sponsors by using your existing network.
If not, invest money to run first few giveaways and try to make money by building a thriving email list. That way you can benefit by investing money on running giveaways.
Final thoughts about using giveaways to rapidly grow a successful blog
Running giveaways on your blog is the surefire way to grow it rapidly.Not only they can help you quickly grow your audience but they also can boost your online authority as a blogger in your niche. So doing frequent blog contests or giveaways should be your top priority.
So what are your thoughts about running giveaways to grow a blog? Do you agree that giveaways are great? Let me know your views in the comments.
Source
Diyyan Mehboob, Professional blogger in Pakistan. Started blog to complete my passion about blogging, Helping readers all around the world to solve problems about Wordpress, SEO and Online Earnings.
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