How to Get More Blog Readers and Keep Them?
Do you want to get more blog reader? for what reason do you
want them? and what do they have to be a regular reader of your blog? There are
answers for all these questions. Increasing blog readers is not an easy job as
you think, but if you’re done that then you need not worry about the traffic of
your blog. As gaining more readers helps to get more blog traffic, so it’s now
important to increase blog readers. Here I’m going to share some ways of
increasing your blog’s readership.
While getting traffic to your blog, you should target more
on converting those traffic into readers. One of the easiest way to convert
traffic into reader is by getting targeted traffic and working on a niche site.
This is one major issues with many newbie bloggers, who starts blogging on
Multi-niche topic. Having a niche blog will not only help you in getting more
page views but also search engines will give more visibility to your blog. So,
lets assume you have done everything correct till now and getting decent
traffic from search engines. Now, it’s time to take your blog to next level and
get more blog readerswho subscribe to your blog. So what kind of traffic and
what other tips will help you in getting more readers?
Useful tips for Getting more Blog Readers and Subscribers:
I know SEO is Key player in running a successful blog, but
as a Blogger first thing which you need to keep in mind is Blog readership is
more important than SEO. Specially, in 2012 when Social media signals and other
factors are taking control of site ranking, creating a user oriented Website or
blog will help you to get more success. You can always refer to Harsh guide on
how to write for readers and search engine, which will help you to create a
balance between these two.
So, lets start with our quick guide on How to get more blog
readers and what changes you can make today to see the noticable difference.
Publish article for other blogs ( Guest Posting )
Guest posting is the one of the best method used by many
bloggers for increasing their blog
readers. Don’t think that Guest posting is waste of time, guest posting has
many benefits, it helps you get more traffic for your blog and you’ll get more
blog readers and subscribers. It is the easy way for gaining readers, so don’t
avoid Guest posting.
There are many benefits of guest posting which starts from
Getting a backlink, getting referral traffic and most important getting
targeted traffic. Instead of writing guest post on any blog, I suggest you to
target niche blog and blogs who are similar to yours. This will help you in
getting targeted referral traffic which will convert better than any other
traffic source.
If you are completely new to Guest blogging, you should
check out SML earlier guide onHow to craft guest posting campaign for success,
this will help any newbie or pro to get started with a planned campaign.
Blog commenting:
Branding is very crucial for any blog and here I’m not
talking about your logo and your design. I’m talking about one of the most easy
and effective way of marketing your blog and drive traffic and recognition.
Commenting on other blogs will not only help in networking, but it will also
help in getting referral traffic.
- Read: Importance of Blog commenting
Though, your comment should be really out of box and make
sure your Gravatar image is noticeable. There are many techniques which you can
follow for example, Try to be first one to comment on new blog posts, comment
on top blogs in your niche and comment because you like to add more value to a
useful content. Your comment should show your personality and your knowledge.
Amit has shared a very effective guide on Blog commenting which will also help
you to get SEO benefits by commenting on other sites.
Write about Hot topic in your niche
People always love to get some interesting info(s) , So
browse the internet as much as you can and Find a hot topic that is on demand.
After choosing the topic, write a big detailed info about it and publish. This
makes a new visitor to visit your blog daily ( regular blog reader ). Try to be
first one in your niche to cover an important and trending topic. One easy way
to achieve this is by setting up Google alert or subscribe to Email newsletter of
official product pages.
- 5 Secrets revealed to write Viral content
- Generate blog topic ideas using Twitter
Being first one to break a news and covering it in detail
will help you to get more recognition among other key players in your niche and
some high quality links to your site. The Key here is, cover something which
everyone is looking for and offer an in-depth coverage of the topic.
Integrate Subscription options for updates
There are many email subscription services in Internet,
which helps your reader to get the latest article of your blog directly to
their Inbox. So have a email subscription box in your blog in right places [
keep it in a place where the people notice most ], and give a attractive
description for your subscription box like , ” Want to be a Problogger in 30
days? Subscribe to our blog and get all our Problogging tips delivered to your
inbox”. It attracts the people and they’ll subscribe to your blog. This is one
of the most effective way to get more blog readers by converting those one time
traffic into subscribers and regular readers.
Also, don’t limit to one subscription service. People
around the globe uses different way to keep track of news, that includes
Twitter, Facebook, Content syndication sites and many more. You can refer to
our earlier guide on Must have subscription options for your blog.
Use Social media as traffic and Branding Weapon
Social Media is one of the easiest way to get new readers
for your blog, because, social media has more than a Million users , some of the
users may also be interested in your blog’s niche, and they will be a reader of
your blog. This is a Old Method but a Gold One for gaining blog readers. You
should check out benefits of Social media marketing in Blogging.
Now best of Promotion comes when your readers are sharing
article. This will help you to get more blog readers who are interested in your
niche and a part of Social group of your existing readers. Also, never forget
your evergreen content which you have written in past. Make a list of all
existing posts which performed really well and work onpromoting those old posts
again on Social media sites. You can use Social metrics pluginin WordPress, to
see existing share count of your all posts and find posts which are easy to
promote.
Blog design and layout:
We all know, “Don’t judge a book by it’s cover” but at the
same time “First impression is the last impression”. And this, fits perfectly
to Blogging. Having a high-quality content blog will help you to get more
recognition but having a blog with unique and clutter free design will help
further.
Instead of working on adding lots of ads, work on adding
less but premium ads at most effective position. Offer a very neat and clean
interface and easy way to navigate your blog. Work on optimizing speed of your
blog and make sure all essential elements are well placed. You can read a useful guide here on How to
make your blog more attractivewhich will help you to take your website to next
level.
- Read: How to promote your blog Ninja style??
Dedicated Subscription page:
This is something which you can learn from ShoutMeLoud and
it will help you to get more targeted blog readers. Having a dedicated page or
post with various subscription options will help you further. You can see an
example here on ShoutMeLoud subscription page.
Also, you can write occasional post to remind your readers
to subscribe to your blog on various social media sites. You can always
republish the subscription reminder posts with noindex tag in every 2-3 months
and helping new visitors to quickly become a reader of your blog.
I’m sure these are just not the only ways to get more blog
readers and there are many other tips and techniques which you can implement on
your blog. But, before you work on optimizing your site, I would say start with
one thing at a time and see how effective it’s turning out to be for you. For
example, many people are not great with commenting or guest posting, in that
case work on other suggestions which works and help you take your blog to next
level.
If you have more suggestion or tips to share, do let me
know via comments. If you find these tips effective and useful, do share it
with your social circle on Google plus and Twitter.
Source.......shoutmeloud
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