Sending e-mail with
quality content is still one of the most powerful ways to market any product
online. Forget about Twitter and Facebook for a second. I believe that email
marketing is still number one.
This is how I’m doing
it.
Email still works
Let me tell you this;
it doesn’t matter if you’re going to send just one email, or do an entire email
campaign, if it’s business related and you are looking to increase your sales,
you should always go through the three phases of email marketing – and email
marketing works, well, only if you do it right.
Most people read
email, maybe not if you’re a kid, then you might be all about social media. But
usually, the people you’re targeting with your business are not kids.
The 3 phases of email marketing
It’s all about
creating valuable content, it always is, and it always will be. But it’s also
about setting a goal, figure out what you want to accomplish with the email.
And you should always evaluate the email based upon the statistics you get
after you’ve sent it. Then repeat the procedure with what you’ve learned.
Phase 1 : Planning
and setting your goal
Think about your
emails as a method for you to build trust with your customers and your
prospects. You shouldn’t think of it as a way of selling. It should be all about
increasing expectations. You should plan your emails in a way that the people
you send them to can’t wait to get them and open them. Think of your readers as
as if they’re a pack of wolves waiting for food, the food is your email.
Ask yourself the
following three questions;
- Why are you sending the email?
- What’s your goal with the email?
- Why would people want to read it?
No matter what the
answers are, you should add building trust and increasing expectations as the
real reason. The email is just a means to an end.
Phase 2 : The message
When you write the
email, you should consider four things. The content should be motivational, it
should create an emotional reaction, you should connect with the reader and
what you have written should be memorable, it should stick to the reader.
Now, how are you
going to do that?
I’m not saying it’s
easy. What I’m saying is that you should do your best to write an email
according to your goal and with awesome content. If you can’t, don’t send the
email.
Phase 3 : Evaluate
and repeat
You should always
track both the open rates (how many people have opened your emails) and the
clickthrough rates on the links in your email. This way you can evaluate how
successful your email was.
If you don’t know how
many people opened your email, how will you know if your subject (the title of
the email) was any good?
If you don’t know the
clickthrough rate, how will you know if you’ve written a quality message?
You need a way to
evaluate the results, and you should be able to measure success.
Then, once you’ve
evaluated the results, you should repeat the process. Start with the goal and
planning the email, then write an email that sticks to the reader, then evalute
the results and start over again. It’s the cycle of success.
image: Flickr
Also read:
Source........shotmeloud
Diyyan Mehboob, Professional blogger in Pakistan. Started blog to complete my passion about blogging, Helping readers all around the world to solve problems about Wordpress, SEO and Online Earnings.
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