Once upon a time email marketing was a rage and
then came the big daddy. Privacy issues started a wave of legislation and
emails somehow lost their sheen. The spam button is now just a click away. Spam
filters make sure that you are not inundated with Viagra lookalikes. Does it
mean that emails are no longer a viable option? I feel there is a lot which can
still be achieved through email marketing. Here is a bunch of ways you can
email your way to marketing success.
Announcing launch of new products
Emails still remain an effective vehicle to
announce launch of new products. Assuming you already have an email list of
existing clients, it is reasonable to keep them abreast of your new product
line. This strategy is in keeping with basic marketing principles – that of
touching base with customers every now and then. You would be surprised at the
response you will get from this email campaign. People are becoming busier and
have very little time. If you can inform them about your exciting new line of
clothing or an irresistible perfume, buyers would not mind experimenting if
they have a good opinion about you. Reputation is critical to email marketing.
If buyers know that they can rely on you and your mails are not mere spam, you
can expect an avalanche of response.
Email campaigns must be occasional not regular
The trick in any successful email campaign lies
in the periodicity. If you think you can send emails every other day and expect
a humungous response, you are mistaken. Ennui sets in when people get emails
from you on a regular basis. People tend to ignore such mails. This means your
exciting offers will no longer excite your customers. Your emails should
therefore be reserved for announcing genuine new offers. If you send an email
packed with discounts and offers once a month, you can be sure that everyone
will read it. The chances of your campaign’s success increase manifold with
this strategy. Unfortunately, we tend to either ignore or underestimate the
customer and concentrate on our products.
Emails must provide value
Bombarding prospective clients with emails used
to be a common practice till the spam button came into existence. But many of
us don’t realize this. Spam filters have become more intelligent and can
differentiate between spam and genuine stuff. You have a unique product to sell
and your email must highlight the value it will provide to your customers. This
means focusing on your customers rather than the product. Are you sending
emails to the right people or are you simply bulk mailing? This is an important
question to be answered.
Conclusion
Email marketing is still valid in this modern
era but has evolved over time. The dinosaurs of the past have now become more
agile and better adapted to meet the expectations of modern customer.
Recommended list:
Start Email marketing for your blog for $1 only
How to create Email list for your blog using
Aweber Autoresponder
Do let us know if you have started building
your Email list or not? Which online Email marketing tool are you using for
your online campaign?
Source.......shoutmeloud
Diyyan Mehboob, Professional blogger in Pakistan. Started blog to complete my passion about blogging, Helping readers all around the world to solve problems about Wordpress, SEO and Online Earnings.
0 comments:
Post a Comment