Email marketing has been
one of the best digital marketing tool ever created and it’s one part of
marketing which will never die. Though, there are many pitfalls and blunders
that every marketer should avoid and same is with Email marketing. Specially,
your Email sales pitch need to have certain elements to make it success and
convert the reader into buyer.
If you have a website or
work online, you’ll certainly need to pitch other people via email sooner or
later. Maybe it will be a guest post submission, maybe a joint venture proposal
for your latest product. Regardless of the reason, there are some mistakes you
should avoid. Below I’ll cover six of them.
6 Email Sales Pitch blunder and fixes:
1. Not Starting With The Receiver’s Name
Want to know the fastest
way to get me to delete your email? Start your message with “Dear Sir” or “Dear
Webmaster”. Most useless and spam messages start that way, so you definitely
don’t want to do that.
A better approach? Find
the name of the person you are sending an email to and start with that.
Preferably without the “Dear” part….
2. Using A Free Email Account
By free email accounts I
mean Gmail, Yahoo!, Hotmail and the like. If I receive a message from one of these
services I will not delete your message right away, but it will reduce your
credibility, because I won’t be able to tell what is your website. This is
particularly true for the first email. Once you have a relationship going on
with the other person using your Gmail account is fine.
Though, for an effective
plan using professional services like Aweber or Mailchimp is highly
recommended.
3. Using A Link Shortener
If you want to link to
something in your email, don’t use a link shortener (e.g.,http://bit.ly/y4sha).
Why? Because the other person will not know where the link is actually
pointing, and given the number of online threats these days, he will probably
ignore your message altogether. Instead simply hyperlink text with your link
and it will work better.
4. Not Using a Descriptive Subject Line
If the person you are
sending an email too is busy, you need to make your subject line as descriptive
as possible. If you don’t your email will certainly be ignored. Another trick
you can use is to include the person’s name in the subject line itself, as this
will signal that your message is not spam and it add personal touch.
5. Not Going Straight To The Point
Email already consumes
far more time than most of us would want. If on top of that you start your message
by me the story of your life I’ll certainly skip it.
Go straight to the point
and the chances of the other person actually reading your message will be much
higher.
6. Not Including All The Information The Other Side Needs To Decide
If you want to send a
guest post to a blogger, include it in the very first email you’ll send. Do not
send an email simply asking if the other person is interested or not in
receiving your submission.
Well, one thing which is
most crucial is personal touch and when you are writing longEmail sales pitch,
don’t forget to use penalized factors like Receiver name again in your email.
If you want to make a business proposal to someone, send all the terms and
details in the first email.
Source.......shoutmeloud
Diyyan Mehboob, Professional blogger in Pakistan. Started blog to complete my passion about blogging, Helping readers all around the world to solve problems about Wordpress, SEO and Online Earnings.
0 comments:
Post a Comment